Performance Intelligence That Transforms How Elite Teams Work
Axon helps analysts, coaches and performance staff turn complex data into clear, actionable insight faster, and with less manual work.
Built by analysts and sports analysts, Axon is trusted in elite environments where decisions are time-critical and margins matter.
The Real Problem Isn’t Data. It’s Delay.
Most performance teams don’t struggle with a lack of data.
They struggle with:
Too much time spent collecting, cleaning, and coding
Conflicting numbers across tools and reports
Insight arriving after the moment to act has passed
Axon was built to remove delay, manual work, and uncertainty so performance teams can focus on creating advantage sooner and easier.
What Teams Get From Axon
Massive Time Savings. Immediate Impact
Reports are ready within hours of a match, not days, allowing analysts to spend time interpreting performance rather than building reports.
One Unified Source of Truth
Axon standardises performance data across teams, competitions, and seasons.
No mismatched KPIs.
No inconsistent definitions.
No fragmented data sources.
Your Game Model. Your KPIs. Your Way
Every team plays differently. Axon is built to reflect that.
Define, edit, and evolve KPIs based on your game model, positions, and playing style , not generic metrics forced by software.
Your Performance Team, Multiplied
Axon feels like adding another analyst or sports scientist to your staff without increasing headcount.
It scales your team’s capability, consistency, and impact across the season.
What Teams Get From Axon
Traditional AMS
Stores Data
Generic BI Tools
Visualise Data
Axon
Turn Data into Action
Proven Across Elite Performance Environments
“Axon completely revolutionised how I do my work; things that took hours and hours now take minutes. [...] It’s almost like having another employee or another team member with you.”