The Brain Behind High Performance Sport
Axon Perform is the sports intelligence platform powering high-performance teams through data-driven decision-making. Built by elite analysts and backed by decades of experience in data platforms and analytics, Axon Perform helps teams unlock the full potential of athletes by analysing GPS, workload, game data and performance trends - all in one central hub.
Why We Exist
High-performance sport moves fast. But too often, the systems that power it are fragmented, slow, or built for general use, not for the realities of elite teams.
Axon Perform exists to change that.
We connect data across platforms and formats, GPS, physical output, performance metrics, and turn it into clear, actionable insight. Whether you're tracking player fatigue, analysing tactical structure, or reviewing post-match data, Axon Perform becomes your team's central intelligence platform.
Built for High Performance. Trusted by Teams.
Created by experienced performance analysts - including those behind some of the most respected teams in world sport - Axon Perform understands what actually matters on the ground. Not vanity metrics. Not dashboards for the sake of dashboards.
Just what you need:
✔️ Clear visibility into performance
✔️ Configurable views for coaching staff, S&C, and analysts
✔️ Intuitive workflows built around how elite sport actually operates
Why “Axon”?
In neuroscience, the Axon is the part of a neuron responsible for sending clear, fast signals across the brain and body. That’s exactly what we do for performance teams: deliver sharp, real-time data flows that support smarter decision-making.
Axon Perform is the link between what’s happening on the field and what your team does next.
Our Story and Leadership
Originally launched as Reportabl to support SMEs, we pivoted to meet the unique demands of elite sport as Reportabl.Sports, with our journey starting through New Zealand Rugby and the All Blacks. We now deliver an integrated data platform to top-tier teams across Japan, Europe, South Africa, and Australia.
Growth is driven by continuous development and customer success. Our leadership team, Jon Foote (2 decades in data and analytics) and Andy Watts (18+ years in high performance as a team analyst and end-user), each brings unique insight into both the technical and practical challenges facing high-performance teams.
Founder / CEO
Product Lead
Our Mission
To be the central intelligence system for high-performance sport - turning complex data into simple, actionable insights that help teams win more, train better, and perform at their peak.
Ready to Work With a Team That Understands High Performance?
Book a demo today to see how Axon Perform combines elite sports experience and powerful analytics to help you make smarter decisions, faster.