WHO AXON IS FOR
For teams that want to do more analysis and coaching
By removing manual data handling and use AI for automation.
Axon works for the people setting the direction and the people running the week. One data foundation, two ways of looking at it, decisions that hold up because everyone starts from the same picture.
LEADING THE PROGRAMME
Get the benefit of AI on your data. Without the project.
Every organisation is being told they need an AI strategy. Most will spend 12 to 18 months trying to build one and still won't trust the answers, because AI connected to fragmented data gives fragmented answers. Axon clients don't have that problem. The data is unified, governed, and AI-ready before anyone asks the first question.
03·SPEED
AI-ready in days, not months
Your source systems connected. Schema built. Context files written. Your staff are querying current data before the season starts, not after it ends.
02.TRUST
Tested foundation, sport-specific context
Axon writes and maintains the configuration that teaches AI tools what ACWR means, how your periods are defined, and what your thresholds are. Answers come back accurate from day one.
01.YOUR IP
Your measures, your reports, your AI
A dedicated, segregated warehouse per client, configured to your organisation. The context files, measure definitions, reports and AI models built on it are yours, defined your way rather than handed down as a product template.
INSIDE THE DAY TO DAY
No SQL. No exports. No waiting on someone else.
The week has its own pace. Pre-session checks. Selection conversations. Match reports that need to run before the next session, not after it. Each role below works inside the same data foundation, so what one person flags, another person sees.
ANALYSIS
Analyst & Data Scientist
Your analysts stop spending the week assembling data and start spending it interpreting it. Multi-dataset queries, weekly cadence, repeatable workflows that run on current data so the reports that used to land on Tuesday land on Monday morning.
Weekly match report pulling GPS, game stats, and wellness data simultaneously
Season trend analysis across squad load, recovery, and game minutes
Automated flagging that surfaces at-risk players before training
Ad-hoc queries across multiple datasets without exports or manual prep
MEDICAL
Doctor & Physiotherapist
Your medical staff and your coaching staff working from the same picture of squad availability.
Morning availability summary across the full squad
ACWR and wellness flags going into the weekend
Return-to-play tracking against load benchmarks
Soft-tissue risk surfaced by recent load profile
COACHING
Manager and Coach
Your managers and coaches walking into selection conversations with the picture already in their hand, not waiting for someone to pull it together.
Pre-session load and wellness picture before stepping onto the pitch
Squad availability summary before a selection conversation
Week-on-week training load against the plan
Post-match debrief drawn from one source, not five tabs
FITNESS
Strength & Conditioning Coach and Rehab Coach
Your S&C staff adjusting programmes against current data, not last block's. Load monitored against intent, not against guesswork.
Position-specific load monitoring against weekly targets
Individual recovery status and modification flags
Programme adjustments built from current data, not last block's
Block-on-block comparisons across the season
MULTI-ROLE COORDINATION
Performance decisions aren't made alone.
An analyst's trend feeds the physio's flag feeds the coach's selection. When workflows sit outside the data, context gets lost and people start re-explaining the same thing in three different rooms.
Axon brings the workflow into the same platform as the data. Staff inputs from one role become context for another. Conversations start from the same picture, not from competing versions of it.
Customers tell us this is the part that takes a season to fully land and the part that none of their staff will agree to live without by the end of Year 1.
PROVEN IN ELITE ENVIRONMENTS
"Axon completely revolutionised how I do my work.
Things that took hours and hours now take minutes.
It's almost like having another team member with you."
PADDY SULLIVAN
PERFORMANCE ANALYST, SPRINGBOKS
