THE INTELLIGENCE PLATFORM OF WORLD CHAMPIONS

Elite teams make
better decisions.

Axon makes that possible.

One unified data foundation that you own outright. Ask Axon inside HQ for quick answers, or connect your own AI tool for deeper analysis. Every source connected, every answer grounded in your data.

FREE TRIAL

Full platform
3 months.

Access to:
✔ Axon Pulse
✔ Axon HQ
✔ Ask Axon AI
No set up cost

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OUR CLIENTS

Trusted when decisions matter most.

Used by world-champion teams across rugby union, rugby league, and football

What is Axon Perform

Three products. One picture.

Pulse captures it. HQ connects it. Ask Axon answers it. Nothing about your athletes lives anywhere else.

Pulse

Captures

Axon Pulse

Daily check-ins and wearable data from every athlete's phone.

Connects

Axon HQ

Lands in your dedicated warehouse, alongside GPS, game and medical data.

Ask

Answers

Ask Axon

Plain English questions, answered in HQ or through Claude, ChatGPT and Gemini via MCP.

See the full platform →

"I always start my analysis with Axon Perform stats to get a statistical picture of the opposition, their strengths, weaknesses and opportunities for us to create a winning picture for the team."

TONY BROWN - ATTACK COACH, SOUTH AFRICA SPRINGBOKS

ASK AXON

Ask your performance data anything.

AI on your performance data: governed, accurate, and sport-specific from day one. Two access points, one data foundation.

ASK AXON IN HQ

For anyone on your team who wants a quick answer.

Open Axon HQ, ask your question, get your answer. No AI tool required. No setup. Just open the platform you're already using, coaches, physios, performance directors.

Which players are above their 28-day load average heading into Thursday?
Show me wellness flags across the squad this week.
Who has an elevated ACWR going into Saturday's game?

Find out More

ASK AXON VIA MCP

For analysts building repeatable, complex workflows.

Connect Claude, Gemini, ChatGPT, or any MCP-compatible AI tool directly to your Axon data warehouse. No SQL. No exports. No waiting for someone to build the report you need.

Build a weekly match report pulling GPS, game stats, and wellness simultaneously.
Show tackle completion rate across the last 10 matches by position.
Trend sprint distance across the full season, flagging outliers.

Your data never leaves your Snowflake warehouse. Ask Axon gives your AI tool a structural map, not the data itself. Queries run on your warehouse. Only the answer comes back.

HOW IT WORKS

The Axon AI Performance Framework

Five stages from fragmented data to AI embedded in daily decisions.

See the full framework

AI READINESS QUESTIONNAIRE

Find out where your department sits in under 5 minutes.

20 questions across four sections. Four outcome bands, each with a specific next conversation.

Take the Questionnaire

Book 15 minutes with an Analyst

The Latest from Axon Perform

Solving Sports Analytics at Scale: An Independent View of Axon Perform by global data leader Adam Morton.

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From Instinct to Structure: How Elite Tactical Thinking Shapes What We Build

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Logan Hughes, Performance Analyst for the All Whites NZ Football team Goes From Manual Coding to Timely Insight

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Axon HQ is The Web Platform at The Center of Your Daily Performance Operation

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Elite teams makebetter decisions.

Axon makes that possible.

Full platform3 months.