THE INTELLIGENCE PLATFORM OF WORLD CHAMPIONS

Elite teams make
better decisions.

Axon makes that
possible.

One unified data foundation that you own outright. Ask Axon inside HQ for quick answers, or connect your own AI tool for deeper analysis. Every source connected, every answer grounded in your data.

Take the AI Readiness Questionnaire
How It Works

THE PROBLEM

The Manager or Head Coach still makes the selection call the same way they did a decade ago, a conversation with the physio, experience, and whatever the analyst managed to pull together prior to the meeting.

The data exists. The decisions don't change.

Every organisation is being told they need an AI strategy. Most will spend a year trying to build one and still won't trust the answers because AI connected to fragmented, unmaintained data gives fragmented, unmaintained answers.

This is not a data problem. It's a decision problem.

WHAT AXON DOES

Platform and
consulting.
Not either/or.

Axon connects performance, medical, and game data from every source into a single unified warehouse. The consulting process then configures AI around your actual decision-making, so the answers are accurate from day one.

See the Full Framework

SPEED TO AI READY

Set up in weeks, not months

Integrations maintained by Axon. No in-season debugging. Your staff are using AI on current data before the season starts.

TESTED AND TRUSTED

Data queries that return consistent answers

Sport-specific context files teach AI tools what ACWR means and how your game periods are defined. The answers are accurate because the foundation is right.

OWNERSHIP STAYS SACRED

You own the warehouse, the data, and the AI

Your schema, your context files, your measure definitions, your IP. The platforms that lock your data in are the ones that won't survive the AI shift.

The capacity multiplier.

A weekly match report that used to take an analyst a day now runs in minutes. Across a 40-game season, that's the difference between your team shipping insight every week and shipping it some weeks.

HOW IT WORKS

The Axon AI Performance Framework

Five stages from fragmented data to AI embedded in daily decisions.

See the full framework

ASK AXON

Ask your performance data anything.

AI on your performance data: governed, accurate, and sport-specific from day one. Two access points, one data foundation.

ASK AXON IN HQ

For anyone on your team who wants a quick answer.

Open Axon HQ, ask your question, get your answer. No AI tool required. No setup. Just open the platform you're already using, coaches, physios, performance directors.

  • Which players are above their 28-day load average heading into Thursday?

  • Show me wellness flags across the squad this week.

  • Who has an elevated ACWR going into Saturday's game?

Find out More

ASK AXON VIA MCP

For analysts building repeatable, complex workflows.

Connect Claude, Gemini, ChatGPT, or any MCP-compatible AI tool directly to your Axon data warehouse. No SQL. No exports. No waiting for someone to build the report you need.

  • Build a weekly match report pulling GPS, game stats, and wellness simultaneously.

  • Show tackle completion rate across the last 10 matches by position.

  • Trend sprint distance across the full season, flagging outliers.


Your data never leaves your Snowflake warehouse. Ask Axon gives your AI tool a structural map, not the data itself. Queries run on your warehouse. Only the answer comes back.

OUR CLIENTS

Trusted when decisions matter most.

Used by world-champion teams across rugby union, rugby league, and football

"I always start my analysis with Axon Perform stats to get a

statistical picture of the opposition, their strengths, weaknesses

and opportunities for us to create a winning picture for the team."

TONY BROWN - ATTACK COACH, SOUTH AFRICA SPRINGBOKS

AI READINESS QUESTIONNAIRE

Find out where your department sits in under 5 minutes.

20 questions across four sections. Four outcome bands, each with a specific next conversation.

Take the Questionnaire
Book 15 minutes with an Analyst

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