Frequently Asked Questions

Axon Perform is a sports performance intelligence platform that connects, automates, and visualises performance data for elite teams. It replaces the manual process of collecting and formatting data from multiple sources, so analysts and coaches get clear, consistent insights faster without building or maintaining a data warehouse.

Axon currently serves teams across rugby union, football (soccer), rugby league, and cricket. The platform is designed to be adaptable to any sport where performance data is collected.

Most elite performance teams aren't short of data, they're short of time to do anything useful with it. Analysts spend hours every week collecting, cleaning, and formatting data before analysis can begin. Axon automates that entire pipeline, so reports are ready within hours of a match rather than days.

Axon generates customisable performance reports covering areas including opposition analysis, player readiness, GPS and physical load data, kicking performance, attack and defensive patterns, and set-piece analysis. Reports are built around each team's own game model and KPIs, not generic industry benchmarks.

Axon integrates with leading sports data providers including Game, GPS, AMS, Wearables and Strength & Conditioning, and teams' own internal systems. The platform is built to be extensible as new data sources are added. For a list of our current integrations view here.

Axon supplies fully customisable performance reports covering areas including opposition analysis, player readiness, GPS and physical load data, kicking performance, attack and defensive patterns, and set-piece analysis. Reports are built around each team's own game model and KPIs, not generic industry benchmarks.

Yes. This is a core differentiator. Most analytics platforms impose a fixed set of metrics. Axon is built to reflect each team's specific game model, you define what matters, how it's calculated, and how it's presented.

Post-match reports are ready 15 – 30 mins after data is provided by your data provider. All data is processed automatically, each report is set to reload on a schedule however you can manually reload at any time. The goal is to have insight available before the next training session.

No. Axon gives your analyst their time back. The hours currently spent collecting, cleaning, and building reports get automated, so your analyst can focus on interpretation, preparation, and the work that actually creates competitive advantage.

Axon is built for professional and elite performance environments such as national unions or federations and professional clubs. The platform is designed for organisations that have a performance analyst or analytics function and are managing data from Game or Performance data suppliers.

No. Axon is designed specifically so that teams don't need internal data engineering capability. Setup and ongoing maintenance is handled by the Axon team.

Axon is used by teams including the All Blacks, Springboks, British & Irish Lions, Sydney Roosters, Leinster, Japan Rugby Football Union, NZ Football, and others across the UK, Europe, South Africa, Australia, Japan, and New Zealand.

The best first step is a conversation with our team. We'll walk you through how Axon works, look at your current data setup, and show you how it would apply to your specific environment.

Speak with a performance analyst.

Absolutely! You can customise the reports extensively in Power BI Desktop. Whether you want to modify an existing measure provided by Axon or create your own, you have full flexibility. You can add, remove, or adjust any visuals to meet the specific needs of your coaching group. This is where our reporting stands out - giving you the freedom to personalise the report and truly make it your own.

Yes, you can integrate your players' GPS data seamlessly into our reports. We offer guidance on how to incorporate this data alongside other providers' data or your own, ensuring comprehensive insights into player performance. 

Our pricing is customised to suit your specific requirements, taking into account factors such as the number of seasons, the number of competitions, and the length of the contract. For instance, pricing begins at $200 USD per month, which includes two seasons of data for one major competition and two Power BI template reports. These reports can be tailored to meet the specific needs of your coaching team. Contact us to find out more. 

Yes, you can! We provide guidance on how to seamlessly integrate your Hudl Sportscode data alongside data from other providers. Our team can assist you in mapping your data to ensure alignment and comprehensive reporting.

Yes, you can! We provide the report pre-themed to your team’s colours and branding. However, if you wish to make further adjustments, you can easily customise the theme, colours, and design elements in Power BI Desktop. This allows you to ensure that the reports not only deliver valuable insights but also align perfectly with your team’s visual identity.  

To edit reports, you'll need Power BI Desktop, which is available only for Windows. If you’re using an Apple computer, you can install Power BI Desktop through Parallels. However, for viewing reports, any computer with a web browser can access them easily, regardless of the operating system. 

Most teams are operational within one week. Axon's team handles the data integration and configuration and works directly with your analyst to set up your environment and report templates.

Yes. Axon is designed to sit alongside, not replace, tools like Hudl / Catapult / VALD, StatSports, Teamworks, Sportable, WattBike etc.. It acts as the central data layer that connects your existing sources into one consistent view.

Each team's data is kept entirely separate and private and is regionally located to meet local privacy regulations. This is particularly important given the competitive sensitivity of performance data.

Axon is used by world champion teams, for a list of some our customers go to axonperform.com.

Axon is priced on a subscription basis. Pricing reflects the number of teams, data integrations, and report modules required.
Contact us for a tailored quote.