Jon catches up with Andy, Axon’s Product Lead, to explore how data has evolved in high-performance sport. Andy shares insights from nearly two decades as a performance analyst, explains how Axon is transforming workflows and decision-making, and gives a glimpse into what’s ahead for the platform.

• Career Journey – 00:00–01:03

• Evolution of Performance Analysis – 01:04–02:28

• Impact of Data on Game Preparation – 02:29–03:39

• Best Practice: Data + Coaching Philosophy – 03:40–04:17

• Integration of S&C and Analysis Departments – 04:18–06:59

• Data in Real-Time Strategy – 07:00–08:46

• Future Trends: AI in Sports Data – 08:47–10:25

• Scale of Data Collected – 10:26–12:47

• From Volume to Value: Specific Metrics in Action – 12:48–14:16

• Wearables & The Risk of Data Overload – 14:17–16:01

• The Athlete's Role in Data Usage – 16:02–17:39

• Coach Adoption of Data – 17:40–19:00

• Analyst Workflow: Pre vs Post Axon – 19:01–21:50

• Time-Saving and Strategic Benefit – 21:51–25:17

• Advice for New Analysts – 25:18–27:35

• Final Reflections on Axon – 27:36–29:07