<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.axonperform.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/case-studies/paddy-sullivan-on-faster-insight-consistent-benchmarks-and-better-decisions-using-axon-s9yxm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/c96a5a8d-4b71-4f62-8ddf-aa3899bf8e83/Logan+Hughes+Portrait+-+All+Whites.jpg</image:loc>
      <image:title>Case Studies - Logan Hughes Goes From Manual Coding to Timely Insight. - Make it stand out</image:title>
      <image:caption>Logan Hughes</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/case-studies/paddy-sullivan-on-faster-insight-consistent-benchmarks-and-better-decisions-using-axon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/e5c9a9b5-7517-4812-a253-a54bd5718960/Paddy+Sullivan.jpg</image:loc>
      <image:title>Case Studies - Paddy Sullivan on Faster Insight, Consistent Benchmarks, and Better Decisions Using Axon - Make it stand out</image:title>
      <image:caption>Paddy Sullivan</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/case-studies/sydney-roosters-transforming-performance-through-unified-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/case-studies/jrfu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/1749628673903-EW24T1TRZKRKK71680W3/Japan+Team.png</image:loc>
      <image:title>Case Studies - Elevating Data Analytics: Empowering Japan’s Rugby Football Union - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-01</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/8nh34caidmjsx581pqr236yh1gltzw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-01</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/connect-claude-to-power-bi-desktop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-11</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/3-ways-to-improve-long-term-analysis-of-performance-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d30c6c61-edbb-4e57-bc71-61c9e5f2e19d/Whoop+day+metrics.jpg</image:loc>
      <image:title>News and Articles - 3 ways to improve long-term analysis of performance data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/85f7a4ec-9c5e-4b31-b0cc-5e9168a63115/whoop+line+chart.jpg</image:loc>
      <image:title>News and Articles - 3 ways to improve long-term analysis of performance data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9bde8162-2e09-4e04-869d-48ead931a168/Whoop+Bar+Chart.png</image:loc>
      <image:title>News and Articles - 3 ways to improve long-term analysis of performance data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d5e27f12-30f9-4ebd-ad01-b579e9bd99bc/Whoop+combined+line+chart.png</image:loc>
      <image:title>News and Articles - 3 ways to improve long-term analysis of performance data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/02dfaccf-8af8-4f61-b6a1-090f275e96f7/Whoop+combined+line+chart+y+axis.png</image:loc>
      <image:title>News and Articles - 3 ways to improve long-term analysis of performance data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/how-to-create-custom-tooltips-in-power-bi-for-wellness-amp-whoop-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5999ae8a-fc58-47be-9b0f-ae8fadc6e44f/Wellness+page+no+tooltip.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5fbae72c-aa28-4c52-bea7-801ba8b24748/format+your+report+page.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/7e91ccaa-54fe-4ae2-aac8-b0d85c426d5d/use+as+tooltip.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/cbaea5fc-b65a-4cd7-8bb9-a39cab4a573a/Canvas+settings.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/140d6489-3636-424e-950c-588d15fc65bd/one+chart.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2b8ad91b-0c7d-4357-bfb2-cff51d4bedc4/athlete+photo.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/019ae2bf-36de-446e-a621-1b522ed87ae3/tooltip+menu+setup.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8b36719e-fff4-4b94-b1e7-fe08a667025c/hide+page.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f013c241-92f1-404a-ad57-cd86419a1697/Wellness+page+with+tooltip.png</image:loc>
      <image:title>News and Articles - How to create Custom Tooltips in Power BI for Wellness &amp;amp; WHOOP trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/how-axon-merges-multiple-data-sets-in-power-bi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/af9b21e6-dd96-41cf-83f9-c86e640e78b3/Merged+Models+in+Power+BI.png</image:loc>
      <image:title>News and Articles - How Axon Merges Multiple Data Sets in Power BI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/714694b5-69f4-47a6-a02a-9f9c3178b4f0/Final+Merged+Models.png</image:loc>
      <image:title>News and Articles - How Axon Merges Multiple Data Sets in Power BI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6a62ac64-4b33-498c-96ae-97822cf8bcf9/Axon+Only.png</image:loc>
      <image:title>News and Articles - How Axon Merges Multiple Data Sets in Power BI - Make it stand out</image:title>
      <image:caption>The Axon HQ Tables</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d37567e1-1249-4d9b-94e0-9a4cef8e719f/Catapult+Only+2.png</image:loc>
      <image:title>News and Articles - How Axon Merges Multiple Data Sets in Power BI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ac6dfac1-60ca-4f6a-a390-4d15f087ad84/VALD+Only.png</image:loc>
      <image:title>News and Articles - How Axon Merges Multiple Data Sets in Power BI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/sports-data-platform-of-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-30</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/rugbys-game-changing-tech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-30</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/city-firm-giving-sports-teams-the-edge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ed209563-b134-4256-8a0d-015eb77e23ec/Andy-Jon-Landscape-2.jpg</image:loc>
      <image:title>News and Articles - City firm giving global sports team the edge - Make it stand out</image:title>
      <image:caption>Jon Foote, Founder and Andy Watts, Head of Product</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/category/News</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.axonperform.com/news-and-articles/category/Axon+Articles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.axonperform.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/vald</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9b9b6982-7162-4c59-89c8-36266633ca60/VALD+2.png</image:loc>
      <image:title>Performance - VALD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/608465c2-6d40-4ba8-ba58-b2167fb65f03/VALD+3.png</image:loc>
      <image:title>Performance - VALD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/c031ec2f-df2c-4556-a3ae-e92af346a135/VALD+1.png</image:loc>
      <image:title>Performance - VALD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2c4cb52c-9f7d-47f3-8cb2-6175ab0bf6f2/VALD+4.png</image:loc>
      <image:title>Performance - VALD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/80fb8fc6-013d-40c2-8579-460ac77a9733/VALD+5.png</image:loc>
      <image:title>Performance - VALD</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/394ef2b8-3a37-41ad-8f50-2d383e7ed2c3/Vald.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/234c8d36-7129-4bf0-9202-dde4c5544644/Isometric+%26+Dynamic+Strength+Icon+-+Vald+Report+Page+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/3b6451ae-3c77-4550-b752-ed2705371a5c/Velocity+Icon+-+Vald+Report+Page+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5aeda01e-b2e7-4c7d-a0f8-20e96b19f61b/Range+of+Motion+Icon+-++Vald+Report+Page+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/7563c8bc-bfc1-4cf5-a14a-47b16f7c4436/How+It+Works+-+Hero+Image+-+Axon+Perform.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/gps</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/349e11bf-46a7-4773-b819-4b62fd7ead53/GPS+2.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/883b194c-d2a1-40fc-a379-f84645e01550/GPS+1.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/7ad5de44-b6dc-4f87-a520-76929a326639/GPS+3.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5c7e443b-027d-41c4-86d7-c83b94a89009/GPS+4.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6cb71906-2f6c-4e3c-963a-47a969e40df7/GPS+5.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/52590d8d-3595-4b76-bfe2-e0e7ea54c211/GPS+6.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d3724637-bcd4-444a-9e7f-316d4f2739a3/GPS+7.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755272404741-PKYEUZIN2HXFAQPXM9UC/imgg-demo-ewtBxNR1.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755272404747-HM90FNEXOEZO6ZJFYH8W/imgg-demo-EpGLe4Je.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755272404750-Z1FGD349F1ZMY6TO2QAO/imgg-demo-GwBYObuj.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755272404754-XJMFOL1F26M2PH5N8JP5/imgg-demo-C59XbaOt.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1755272404757-0ZGNKKIVVYGHH7YV1P2T/imgg-demo-nRrNzbfO.png</image:loc>
      <image:title>Performance - GPS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9f2f9176-e535-4984-8b90-8d16cf13e1e2/Catapult.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/015b6ba1-f336-4ecc-b1aa-14de007e356f/STATSports.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d39029b7-1750-4472-9bcd-914eb672644b/simon+jones.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/game-analytics-rugby</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d96fcf42-8d8f-48b9-bcb4-a686f6eb2386/Rugby+Hub+1.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f84a018f-96a2-4ac5-971b-dc739e83f775/Rugby+Hub+2.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/79d85a32-3870-4f27-8980-cffe23193017/Rugby+Hub+3.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/29d2f142-4333-4939-8a4a-21b43ff01547/Rugby+Hub+4.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/eece29e5-c49c-4780-b9f1-356d918d233c/Rugby+Hub+5.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8dedda5d-1cc5-4345-b7c1-55691581ec48/Rugby+Hub+6.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/4af19efd-8c1e-465c-9663-76da39e84ab4/Rugby+Hub+7.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/22ec1404-4526-455a-b052-655834bac83d/Rugby+Hub+8.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5adeaf7f-d063-4499-bbe4-d4d74b014387/Rugby+Hub+9.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/18ec6681-f4b6-423b-bbf0-9293ea77ce0a/Match+Report.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/1a92120e-7736-4d48-9263-6cb6ca21b29e/Trend+Report.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d7f29fe4-15d5-46c8-ac1d-302ac9f82ac3/Recruitment+-+Player+Ranking.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/7ef592bf-13ec-40b5-9687-13dfeb182131/Referee.png</image:loc>
      <image:title>Rugby - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ca12f9c0-39fe-4422-8303-8e4fdf9d91ce/OVAL.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/afdeb558-2d0c-4f08-889c-abd6680101f7/Opta_by_Stats_Perform_Logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/1772503735733-Q8ZB260HQJQYD1DYWY4K/Paddy+Sullivan+-+Springboks+-+Portrait+-+Axon+Perform+-.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/wearables</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/4fff8fa8-7333-421c-9ee3-a66cf7ce4f37/01_squad_readiness_icon.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/36e64ab9-c1f4-4101-a6ec-57d2e4146f09/02_load_recovery_icon.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/76bffb91-805a-44b2-b369-095fc6c865a7/03_trend_analysis_icon.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/effb8fd7-1158-4518-840a-1db69c9e1fce/04_lifestyle_correlation_icon.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/c552c6e8-d3a0-4ba4-84ed-efcf7238434b/05_customisable_icon.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9e1fada6-9925-43c3-a1c6-065809edf35f/Whoop+Trends.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5d5351cb-d3ab-4b6a-81df-acdc39ab8fd3/Whoop+Activities.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/0ed1b113-77f4-446a-919f-00cf4224f0f0/Whoop+Sleep+Analysis.png</image:loc>
      <image:title>Wearables</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/fb49930a-6710-41c4-bafd-d98cf0868572/Wearables_Axon_Brand_v2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/e69ec54c-082e-411e-b4ca-32552e061c10/API_Icon_Axon_Brand.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/387a64c6-b0bb-48f2-8426-9e30df152349/One+Connected+Environment+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8cda6678-b898-454d-8939-b6731927496f/Designed+for+Shared+Use+-+Axon+Perform.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/game-analytics-football</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d031eac9-56b2-4bfa-be39-4329979c0e86/Team+Analysis.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8ba045ec-2462-48a0-b8e2-b3e582d8ce09/In+Possession.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9bd1db6d-4905-44ea-b969-b2e99d36fdee/Out+of+Possession.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6de830ec-aa0a-4025-a2cc-c7b9490e79cd/Player+Performance+-+Attackers.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9766b5c0-95f6-4730-8d90-df987b208135/Player+Performance+-+Defenders.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/270b0832-d94a-4e93-bf02-163dbd0ffa16/Goalkeeping.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/3e6061cb-d03b-4dde-a1e2-a4f29890bb3d/Player_Comparison_SS.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/71230667-4036-4f47-bca0-accbc76a4b70/Player_Ranking_SS.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ac276347-f13d-48ae-8c79-0ce904e02baa/Match_Sheet_SS.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/b58ba57d-8c50-4b86-90a2-848dd10b2f6a/Passing_SS.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8c1d9a26-b443-4d7c-8a17-1bf882f5d4c3/Performance_Analysis_SS.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f53a4a98-ebaf-4cdf-bc23-22ec499d70ae/Tactical_Analysis_SS.png</image:loc>
      <image:title>Football - Game</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/159a1a8c-0b6a-4865-a6c9-106a5d24618f/Hudl+wyscout.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/afdeb558-2d0c-4f08-889c-abd6680101f7/Opta_by_Stats_Perform_Logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/fb49ce98-67db-4f59-92f8-4162307fa963/Recruitment+-+Player+Ranking+with+tooltip.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ac276347-f13d-48ae-8c79-0ce904e02baa/Match_Sheet_SS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ca29fd08-7688-49ce-9ea9-0bdba74f30cd/Trend.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/football-analytics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/3e6061cb-d03b-4dde-a1e2-a4f29890bb3d/Player_Comparison_SS.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/71230667-4036-4f47-bca0-accbc76a4b70/Player_Ranking_SS.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ac276347-f13d-48ae-8c79-0ce904e02baa/Match_Sheet_SS.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/b58ba57d-8c50-4b86-90a2-848dd10b2f6a/Passing_SS.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8c1d9a26-b443-4d7c-8a17-1bf882f5d4c3/Performance_Analysis_SS.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f53a4a98-ebaf-4cdf-bc23-22ec499d70ae/Tactical_Analysis_SS.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d031eac9-56b2-4bfa-be39-4329979c0e86/Team+Analysis.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8ba045ec-2462-48a0-b8e2-b3e582d8ce09/In+Possession.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9bd1db6d-4905-44ea-b969-b2e99d36fdee/Out+of+Possession.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6de830ec-aa0a-4025-a2cc-c7b9490e79cd/Player+Performance+-+Attackers.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9766b5c0-95f6-4730-8d90-df987b208135/Player+Performance+-+Defenders.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/270b0832-d94a-4e93-bf02-163dbd0ffa16/Goalkeeping.png</image:loc>
      <image:title>Football Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/86466a00-5108-49dc-88f5-69ea18085e64/Axon+Intelligence+platform+process+flow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/3e6061cb-d03b-4dde-a1e2-a4f29890bb3d/Player_Comparison_SS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/b58ba57d-8c50-4b86-90a2-848dd10b2f6a/Passing_SS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f53a4a98-ebaf-4cdf-bc23-22ec499d70ae/Tactical_Analysis_SS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/95324a4f-37e1-4746-ad08-d15eb7dc0930/Logan+Hughes+Portrait+-+All+Whites.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/football-recruitment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/recruitment-analytics-football</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d7f29fe4-15d5-46c8-ac1d-302ac9f82ac3/Recruitment+-+Player+Ranking.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/fb49ce98-67db-4f59-92f8-4162307fa963/Recruitment+-+Player+Ranking+with+tooltip.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/141c1fdb-2c5c-44f0-b51d-bfef16e6d925/Player_Comparison_SS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/1772503717182-A3NV0Z39W1MMD3YLGCGZ/Logan+Hughes+-+All+Whites+-+Portrait+-+Axon+Perform.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/why-axon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/b9095320-79fd-4c94-afc9-13025d92b12e/Massive+Time+Savings+-+Icon+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/4d3c7f57-878b-4165-aad0-26e60dd5ffce/One+Unifed+Source+of+Truth+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d6193fa0-ce58-41b4-8e3b-82fe52485408/Your+Game+Model.+Your+KPIs.+Your+Way+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ec0026a6-16d4-4500-833f-9c774a3fca2b/Your+Performance+Team%2C+Multiplied+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/1772503735733-Q8ZB260HQJQYD1DYWY4K/Paddy+Sullivan+-+Springboks+-+Portrait+-+Axon+Perform+-.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/the-problem-axon-solves</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ca12f9c0-39fe-4422-8303-8e4fdf9d91ce/OVAL.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9f2f9176-e535-4984-8b90-8d16cf13e1e2/Catapult.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/afdeb558-2d0c-4f08-889c-abd6680101f7/Opta_by_Stats_Perform_Logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2b3295cf-1f65-4034-b652-b723accf6c1d/Whoop.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/90884296-c997-4c49-96a4-09b17714a107/Samsung+Health.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/11cace8f-8ea3-44e1-89ec-6177e2fb656b/Lumin+Sports.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9e681ada-f9e6-4904-b875-85d4e40a9220/AirSpot.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/015b6ba1-f336-4ecc-b1aa-14de007e356f/STATSports.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/12b44934-84db-4a3c-9653-49d0c099e08d/Gymaware.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8c0d8647-eb5f-4e77-ade7-4a2c2cb032f5/Hawkin+Dynamic.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2d730650-b853-44a4-91e1-ef94843dba04/Oura+Ring.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/394ef2b8-3a37-41ad-8f50-2d383e7ed2c3/Vald.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5169612b-6b70-4af5-b89b-55cbdaef3d01/logo__perch.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/bb3ab74a-2e58-4b9e-9713-c44d06ea1d4c/Teamworks.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/a000bbc2-9cfb-4754-9879-49a63be73b12/Garmin-Emblem.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d53c9dab-0d1b-485c-acc4-ddb7e9d90b6a/TeamBuildr.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/746f770a-c4fc-4da7-b403-69b4063536bf/What+data+is+right_+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/36da2498-febe-4ede-b96e-83f715111c70/Which+Report+to+Trust_+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d8352ddf-ab37-4ed8-99ab-a42b6ba58ea5/Whose+view+should+drive+the+decision_+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ed3b1bb0-3ddf-40c2-8148-b801d99e15a2/Decision+Pressure+Is+Constent+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/7f899214-c287-4c03-9e78-53220bb6bd9d/Collect+Inputs+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/a0c2b6ba-2a94-4522-8200-a428b32762b1/Produce+Outputs+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/62bb89f3-5d66-4143-bd2c-33e429103a83/Shared+Context+Across+Roles+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9dca3cec-e668-44a9-a9c3-eb32067f4521/Confidence+at+Decision+Time+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/who-axon-is-built-for</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/cff5f659-c1fe-4693-a010-25a992aa1941/All+Blacks.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/3e5adf4f-e6de-4eb0-92aa-46b5dd2fa775/South+Africa.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5387858f-fa57-41a9-99c7-109bd9cc0c56/British+%26+Irish+Lions.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/952881c8-dd8b-496a-be8b-d8710aa840e5/Japan+Rugby+Football+Union.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/310beff1-7b9a-434d-8eb5-5fd8bc7838c3/Peterborough_United.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/515c8457-a2e2-4c05-bef5-922d3afdef78/World_Rugby_logo.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/789f653e-7add-4e2c-a65a-84ee2f002a77/Georgia.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ca220630-02e6-4174-90d1-b19ee78f1376/Black+Ferns.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d3ef2302-add5-4cf2-99d7-10437bf9cb4b/Sydney+Roosters.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/fc022ea7-8fdc-4de7-b959-7100dbefd736/NZ+Football.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/484e632e-c58d-4f6d-a526-3fd9b3da4c87/Leinster.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/da7c0850-9fd3-4c1c-a079-5e48b6704d99/Shizuoka+BlueRevs.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6d6f6a98-d3ab-4427-8dca-67461f32cfce/red%2Bhurricanes.png</image:loc>
      <image:title>Who Axon Is Built For</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6aa3e5c7-119b-4792-8e21-b48aaa224de8/Performance+data+is+generated+daily+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/0b20c2fc-82e8-454d-8888-7bd926463946/Decisions+are+made+quickly+and+revisited+often+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6ad772fb-154b-4b22-ba67-e1f35d43d737/Small+margins+have+meaningful+consequences+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/1baa575a-92f3-4151-88be-911a808ad12c/Multi+Role+Performance+Teams+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8cda6678-b898-454d-8939-b6731927496f/Designed+for+Shared+Use+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/e5c9a9b5-7517-4812-a253-a54bd5718960/Paddy+Sullivan.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/how-it-works</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/38c0aff3-73b6-454f-bb2d-6b435d5b81a6/Axon+Intelligence+platform+process+flow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2da90cc2-5efa-4c38-b62c-d99719b964b9/Step+2+Apply+Performance+Logic.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8146ca41-ef55-43fb-acb3-80ee444258fe/Templated+Reports+-+Gif+-+Axon+Perform.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/bdf89022-0218-42f6-afec-b83d32f0fc54/Step+3++Act+with+Confidence+-+Image+-+Axon+Perform.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/connecting-your-data</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ca12f9c0-39fe-4422-8303-8e4fdf9d91ce/OVAL.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/afdeb558-2d0c-4f08-889c-abd6680101f7/Opta_by_Stats_Perform_Logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/12b44934-84db-4a3c-9653-49d0c099e08d/Gymaware.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/90884296-c997-4c49-96a4-09b17714a107/Samsung+Health.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/bb3ab74a-2e58-4b9e-9713-c44d06ea1d4c/Teamworks.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/015b6ba1-f336-4ecc-b1aa-14de007e356f/STATSports.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/78f686d6-1d2d-488f-ae7a-bf61cf75ceae/Catapult.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/394ef2b8-3a37-41ad-8f50-2d383e7ed2c3/Vald.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9e681ada-f9e6-4904-b875-85d4e40a9220/AirSpot.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2b3295cf-1f65-4034-b652-b723accf6c1d/Whoop.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/b5fdc826-3689-40f4-93e4-455c09090c9f/Wattbike.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/a000bbc2-9cfb-4754-9879-49a63be73b12/Garmin-Emblem.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8b0b8e39-ce6c-4ee1-b719-aaa797aab716/Automated+Connections+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/35a8ebbd-b907-4d6d-a1fd-e822c21f31b2/Structured+Manual+Inputs+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/df994300-46de-4f3f-80e8-e82866d47cb8/Files+and+Context+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d500e7f7-918c-4cf4-8885-7fd443e16d96/Axon+Technical+Diagram.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/43144d03-428e-4bd7-a9f1-93f941e692b5/Microsoft_logo_%282012%29.svg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/992b6dc9-6838-4c8e-b169-22e4db7c792d/Microsoft_Azure_Logo.svg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/cca645ae-59a8-42ab-9b9f-a6c2de3b0e58/New_Power_BI_Logo.svg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9dd3c1e0-ebc2-471e-8ba0-10bd3a85a145/Snowflake_Logo.svg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/60607af9-e029-48df-8aa2-3f62c2e795ae/Logo_de_Auth0.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/see-what-matters</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2230d457-9190-429e-9a6d-2633959b8d9e/Football+Report-Passing_SS.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f7cf3728-a16e-4f78-afc2-874baabb0ea9/Intelligence+Platform+-+Game+Data.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/90bb22cc-88cd-4ebf-9f6d-d205cd5563c3/Performance+Profile.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9de73244-47f2-46c8-a5e7-36327ce0b340/Progress+Tracking.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/c8820f63-29d9-45a4-936b-c39863ad60c0/Intelligence+Platform+-+GPS+Data.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f013c241-92f1-404a-ad57-cd86419a1697/Wellness+page+with+tooltip.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/141c1fdb-2c5c-44f0-b51d-bfef16e6d925/Player_Comparison_SS.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8c1d9a26-b443-4d7c-8a17-1bf882f5d4c3/Performance_Analysis_SS.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8c1d9a26-b443-4d7c-8a17-1bf882f5d4c3/Performance_Analysis_SS.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/22ec1404-4526-455a-b052-655834bac83d/Rugby+Hub+8.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/eece29e5-c49c-4780-b9f1-356d918d233c/Rugby+Hub+5.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f84a018f-96a2-4ac5-971b-dc739e83f775/Rugby+Hub+2.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ac276347-f13d-48ae-8c79-0ce904e02baa/Match_Sheet_SS.png</image:loc>
      <image:title>See What Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/491008af-5c54-4d7b-b89b-004f7b4b4f2e/1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/a9648a57-180e-45fe-8d68-733fd25fcac2/Context%2C+Not+Just+Numbers+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/96348305-7605-44d7-9ae5-46d12cc4f516/Flexible+Reporting+When+Questions+Evolve+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8cda6678-b898-454d-8939-b6731927496f/Designed+for+Shared+Use+-+Axon+Perform.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/workflows-that-fit-your-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/491008af-5c54-4d7b-b89b-004f7b4b4f2e/1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8926adc6-d6f9-49a3-a768-bd91ede940f9/Wellness+and+Readiness+Check-Ins+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ffd771f1-3ecd-43af-ae8b-5702b5d20c4b/Medical+Notes+and+Availability+Updates+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d264d750-b29b-4fce-a568-3d87f661c209/Session+Feedback+and+Observations+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/87760fcc-2887-4ce0-9ed1-3da203d92b7c/Shared+Documentation+and+Files+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/eef23abd-97ba-476a-9ba2-74f24bbabe19/Reduce+Admin+and+Increase+Alignment+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/adb85a30-fb12-4deb-b150-9ed70de614a1/Tony+Brown.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/57aa5564-b59a-4189-8f37-88d9705b2a1e/Simon+Jones+-+Sydney+Roosters+-+Portrait+-+Axon+Perform.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/e6545d9a-a0c3-441b-ad34-e89848c20b23/Paddy+Sullivan+-+Springboks+-+Portrait+-+Axon+Perform.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/c4415a03-1004-4b31-8996-a20ea2b54f1d/Logan+Hughes+-+All+Whites+-+Portrait+-+Axon+Perform.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/cff5f659-c1fe-4693-a010-25a992aa1941/All+Blacks.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9404d3b5-02b6-4d43-b1a3-a0da8cb8405b/Otago+Cricket.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/3e5adf4f-e6de-4eb0-92aa-46b5dd2fa775/South+Africa.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d3ef2302-add5-4cf2-99d7-10437bf9cb4b/Sydney+Roosters.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/952881c8-dd8b-496a-be8b-d8710aa840e5/Japan+Rugby+Football+Union.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/da7c0850-9fd3-4c1c-a079-5e48b6704d99/Shizuoka+BlueRevs.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/fc022ea7-8fdc-4de7-b959-7100dbefd736/NZ+Football.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/310beff1-7b9a-434d-8eb5-5fd8bc7838c3/Peterborough_United.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/484e632e-c58d-4f6d-a526-3fd9b3da4c87/Leinster.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5387858f-fa57-41a9-99c7-109bd9cc0c56/British+%26+Irish+Lions.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6d6f6a98-d3ab-4427-8dca-67461f32cfce/red%2Bhurricanes.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/789f653e-7add-4e2c-a65a-84ee2f002a77/Georgia.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2d90bc5e-d011-463d-973e-cb0bd7516905/1716255007006.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/4d9c035e-0cba-4c7f-9993-f743fdbbbd61/Make+Decisions+With+Confidence++-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/b9095320-79fd-4c94-afc9-13025d92b12e/Massive+Time+Savings+-+Icon+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/eaa1c1f6-88dc-4c3d-9720-6bd2d4d23d9a/Get+More+From+Your+Athletes+-+White+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/adb85a30-fb12-4deb-b150-9ed70de614a1/Tony+Brown.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/see-axon-in-action</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5e87988d-4a46-4baf-bae9-17b65cadb15a/Rugby+Player+1.png</image:loc>
      <image:title>See Axon in Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/1408ab96-b516-4a26-902e-6e5cfb2d3137/a-photorealistic-side-view-of-an-athlete_hkdOlxRqTgiTXwaISJTjPw_oS5krHRRTxi8pyLIRaf0oA.png</image:loc>
      <image:title>See Axon in Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ab0b6001-2fac-49df-985f-8181312f7c86/a-photo-realistic-image-of-a-rugby-team-_xGzsbZnwSX-fmU9TYOp29w_GtFZbsA1TPa7h2WTzb98iQ.png</image:loc>
      <image:title>See Axon in Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f170cff1-8029-4057-a40a-a8e164ef75d8/a-photorealistic-image-of-a-soccer-playe_6mrANI3bR1GCQayYilEZqg_MTVyDJ9sQJ-glYnaM1FGaA.png</image:loc>
      <image:title>See Axon in Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/4b9a06b9-9d9d-4778-951d-9de3964c1abd/ChatGPT+Image+Feb+5%2C+2026%2C+03_02_12+PM.png</image:loc>
      <image:title>See Axon in Action</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/e379326a-70e6-43b0-a4c1-9845d0123d16/Rugby+Group+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/883b194c-d2a1-40fc-a379-f84645e01550/GPS+1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6cb71906-2f6c-4e3c-963a-47a969e40df7/GPS+5.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/7ad5de44-b6dc-4f87-a520-76929a326639/GPS+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/608465c2-6d40-4ba8-ba58-b2167fb65f03/VALD+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9b9b6982-7162-4c59-89c8-36266633ca60/VALD+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/4ff43e12-46be-46ea-a5b9-c91a56c77f90/Intelligence+Platform+-+VALD.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/eece29e5-c49c-4780-b9f1-356d918d233c/Rugby+Hub+5.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/29d2f142-4333-4939-8a4a-21b43ff01547/Rugby+Hub+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f84a018f-96a2-4ac5-971b-dc739e83f775/Rugby+Hub+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2230d457-9190-429e-9a6d-2633959b8d9e/Football+Report-Passing_SS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8c1d9a26-b443-4d7c-8a17-1bf882f5d4c3/Performance_Analysis_SS.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9bd1db6d-4905-44ea-b969-b2e99d36fdee/Out+of+Possession.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9e1fada6-9925-43c3-a1c6-065809edf35f/Whoop+Trends.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/0ed1b113-77f4-446a-919f-00cf4224f0f0/Whoop+Sleep+Analysis.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5d5351cb-d3ab-4b6a-81df-acdc39ab8fd3/Whoop+Activities.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/68e4ffb5-2fb4-4bde-bfbf-c8cfb0f95dcc/Edit+and+Refine+KPIs+-+See+Axon+in+Action+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/e748c0e0-fd6d-4f54-8f09-d6da92f8afdf/Game+Model+-+See+Axon+in+Action+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5ebfa03a-d148-4e36-924a-52501495698a/Combine+Templates+Icon+-+See+Axon+in+Action+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/4f32bea9-c418-4b80-bbf3-8b70a64a1a55/Evolve+Icon+-+See+Axon+in+Action+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/abf9fc1b-d657-442d-b917-0cbb6f799177/Jon+Foote-Founder+B%2BW.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/cd5e6ea2-ab11-416c-a8f1-461b4f1b058f/Andy+Watts.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/64ecd598-9f3c-4504-9ba6-c8315060fbc3/Daniel+Matthee+-+Axon+Perform.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/a0be6cb7-a12e-43fa-b3fe-fa314eae46ea/Ben+Salisbury.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/7cf06964-7e00-40fa-8b9d-bc83e565f226/Kieran+McKewen+-+Axon+Perform.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/8fe9437b-fdbc-4913-b3ab-ef41376590d2/Katy+McIntyre+-+Axon+Perform.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2d90bc5e-d011-463d-973e-cb0bd7516905/1716255007006.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/2b71f3f4-9aed-49f5-bd71-787d27db8caf/Multi+Role+Performance+Teams+-+Black+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/abf9fc1b-d657-442d-b917-0cbb6f799177/Jon+Foote-Founder+B%2BW.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/cd5e6ea2-ab11-416c-a8f1-461b4f1b058f/Andy+Watts.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/cff5f659-c1fe-4693-a010-25a992aa1941/All+Blacks.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9404d3b5-02b6-4d43-b1a3-a0da8cb8405b/Otago+Cricket.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/3e5adf4f-e6de-4eb0-92aa-46b5dd2fa775/South+Africa.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/d3ef2302-add5-4cf2-99d7-10437bf9cb4b/Sydney+Roosters.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/952881c8-dd8b-496a-be8b-d8710aa840e5/Japan+Rugby+Football+Union.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/da7c0850-9fd3-4c1c-a079-5e48b6704d99/Shizuoka+BlueRevs.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/fc022ea7-8fdc-4de7-b959-7100dbefd736/NZ+Football.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/310beff1-7b9a-434d-8eb5-5fd8bc7838c3/Peterborough_United.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/484e632e-c58d-4f6d-a526-3fd9b3da4c87/Leinster.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/5387858f-fa57-41a9-99c7-109bd9cc0c56/British+%26+Irish+Lions.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/6d6f6a98-d3ab-4427-8dca-67461f32cfce/red%2Bhurricanes.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/789f653e-7add-4e2c-a65a-84ee2f002a77/Georgia.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/how-axon-compares</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/ed3b1bb0-3ddf-40c2-8148-b801d99e15a2/Decision+Pressure+Is+Constent+-+Axon+Perform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/9ce40cd5-9311-4880-b3e7-03924aab6ad0/1716255007006.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/77785a88-f37e-49bd-839e-f43ddbe8ce6a/Comparison+Table+-+Axon+Perform+%282%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/38c0aff3-73b6-454f-bb2d-6b435d5b81a6/Axon+Intelligence+platform+process+flow.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/injury-cost-in-football</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67f2dd777a202e0a9d89fc38/f68db34c-65df-4a9a-816f-ab71bcea3344/Soft+Tissue+Analysis+White+Paper+-+Mockup+Tile+-+Axon+Perform.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.axonperform.com/soft-tissue-download</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-08</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations/data-in-sport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations/performance-analytics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations/yoga-for-beginners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations/v/22bp4pl3f9cfgkat5cj595szmcwh64</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-15</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations/v/z8b8f48ztx7jjbk5zcgd32eb87hgz8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations/v/simon-jones-sydney-roosters-head-of-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
  <url>
    <loc>https://www.axonperform.com/conversations/v/andy-watts-on-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-04</lastmod>
  </url>
</urlset>

