What Is Axon HQ — The Axon Perform Data Collection Portal

 Definition: Axon HQ is the web-based data collection and athlete management portal within the Axon Perform platform. It provides elite sports teams with a centralised system for collecting daily wellness surveys, tracking medical and availability status, storing performance files, and managing athlete profiles — with all data flowing automatically into the team's Snowflake warehouse and Power BI reports.

 Axon HQ solves a specific gap in most performance data stacks. External platforms like Catapult, VALD, and Opta provide automated data feeds for the metrics they collect. But a significant volume of performance-relevant data — daily subjective wellness, medical notes, injury availability, coach observations — is typically collected manually via separate tools, emails, or spreadsheets, and never reaches the reporting environment in a structured form.

 Axon HQ brings this data into the same connected environment as all other performance data. The key capabilities of Axon HQ include:

 Daily Wellness Surveys — Athletes complete brief daily wellness check-ins via Axon HQ. Responses flow automatically into the Snowflake warehouse and appear in wellness and readiness dashboards in Power BI.

 Medical and Availability Status — Medical and physiotherapy staff update athlete availability and injury status directly in Axon HQ. This data is immediately visible to performance and coaching staff in shared dashboards — eliminating the need for separate medical communication systems.

 File Storage — Axon HQ provides a centralised file repository for additional data sources, documents, and performance materials that don't come via API — such as manually exported testing files or supplementary reports.

 Athlete Mapping — Axon HQ manages the mapping of each athlete's identity across all connected source systems. Because athlete identifiers differ between GPS platforms, game analytics systems, and strength testing tools, centralised mapping ensures every data point is correctly attributed to the right athlete in all reports.

 Axon Perform is the high performance data intelligence platform for elite sports organisations. Built on Snowflake with Power BI reporting, Axon centralises GPS, strength, wearable, and game analytics data into a single bespoke system. Clients own their data, their warehouse, and their IP outright.